The issue is real for the south asian community - diabetes, obesity, lifestyle risks. Change won’t happen by luck. FitnessIQ is here to guide you.

The FitnessIQ app

A personalised diet and fitness platform designed to evolve with you. Built around real lifestyles by experts who understand your context.

Clear Progress

Expert Guidance

Healthy Recipes

Coach Feedback

Training guidance

Weekly Plan

Steps & Streaks

How it works for you

Tell us about you

We learn about your goals, lifestyle, and food habits, focusing on what matters most to you.

Get your personal plan

A certified coach designs and updates your plan weekly, based on your goals, lifestyle, and preferences. You follow it at your own pace.

Track, improve & achieve

Upload your meal photos, get FitnessIQ coach feedback, simply track and turn effort into results.

Why FitnessIQ is different

The reality we start from

South Asian bodies, diets, and lifestyles are different. Social media advice and one-size-fits-all plans often miss this. FitnessIQ is built with this reality in mind.

Real experts, ongoing support

At FitnessIQ, certified coaches design and review your plan regularly, offering guidance and feedback as you go, not just at the start.

Adaptive by design

We listen, learn, and adapt. Your plan evolves with your lifestyle and goals, guided by real context and focused on meaningful results.

Plans that respect your plate

We all have our own tastes, routines, and beliefs. That is why FitnessIQ coaches design plans around you, avoiding one-size-fits-all shortcuts and focusing on what works for your lifestyle.

Vegetarian

Vegetarian or eggetarian? You are covered. Our experts design high-protein, evidence-based plans tailored to your plate.

No Beef or Pork

If you avoid beef or pork, that is respected. We design full menus with thoughtful, practical swaps

Halal-Friendly

Every recipe aligns with halal guidelines, using clear labels, trusted brands, and everyday supermarket ingredients.

Fasting-Ready

Whether it is Navratri, Ramadan, or weekly fasts, our experts design suhoor, iftar, or upvas plans with timing, hydration, and steady energy in mind.

FitnessIQ wasn’t a startup idea, it was personal and about the risks we face as a community. I spent half my life overweight, body-shamed as the “fat kid”. I tried everything, gym, running, fasting, water diets, influencer plans. Nothing worked long term, the moment I paused, I was back at square one. So why do westerners eat the same and not carry it like we do?

The truth is simple, our bodies are different. And food is an emotion in our homes, it’s culture, family, comfort. Meanwhile, diabetes, obesity, and other issues keep rising in our community. So how do we change that?

After years of learning diet and fitness for our community, FitnessIQ is my promise: simple, honest, personalized plans around your body and busy lifestyle, refined weekly by real experts, transparent, and built to keep you consistent and accountable. Why does this matter?

“Success starts with good health, the next generation learns from us”

Anurag Seri

Built quietly, with real people

FitnessIQ was shaped with a small group of early users before opening access more widely. Their feedback helped us refine what works in real, busy lives.

0%

Found influencer advice unhelpful

0%

Felt meal logging improved consistency

0 ★

Early feedback: "Easy to follow"

"Diabetes in control and loosing fat"

I struggled with food cravings daily, now I know how to handle them better

"I thought skipping meals was cool"

I lost muscle by starving and slowed my metabolism. Now I eat better and feel fit & stronger

"Tried every influencer diet out there"

None of them lasted. I learnt by refining and getting feedback what truly works for me.

"I started for her."

I fixed my habits so she never has to fix hers, with FitnessIQ guiding us into a healthier family.

"The real change starts outside the gym"

FitnessIQ brings practical ways to get the food part right.

"I’m busy’ was my favourite excuse"

I kept saying I’m too busy. Now I eat better, work better, and don’t feel tired anymore.

"Wedding goal turned into a lifestyle."

What began as a short-term plan became my new normal, consistent and happy

Frequently Asked Question

Never get bored and forget diet worries.We offer a variety of options so you can eat easily and enjoyably. We offer a variety of options so you

We start with a short intake on your goals, schedule, medical flags (e.g., blood sugar control, PCOS), and food culture (vegetarian/eggetarian, halal and so on). A certified dietitian builds your first weekly plan and then refines it using your meal photos and feedback, no one-size templates. We learn about you and help you learn about yourself, that’s how change sticks.

We are finalising early-access pricing now and will show the exact number here before you start. Our promise is simple, your monthly price will be less than one McDonald’s meal, one Domino’s pizza, or one medium biryani, per month, not per week. Our aim is to keep it affordable and worth it, so we can get fit now and pass better habits to the next generation.

In terms of cancellation, you can cancel anytime in Settings, and billing stops at the end of your current cycle.

Your plan is handled by certified dietitians (we call them coaches) experienced with South Asian foods and common conditions. You’ll have a weekly check-in for adjustments, and you can message between check-ins.

You upload meal photos whenever you eat and log workouts when you train. Your coach reviews the week and tags progress with simple colours daily:

Green - Master mode: great quality & consistency
Yellow - Good efforts: close, small tweaks
Red - Early efforts: we’ll simplify and rebuild momentum

You’ll also get detailed feedback and actionable notes each week, what worked, what to change next. You will be amazed how much you will learn about your body with seeing the change within few weeks.

Yes. That’s the point. We design plans for vegetarian/eggetarian, halal, no beef/pork, and fasting windows (Ramadan, Navratri, Upvas). We can also work around intolerances (e.g., lactose, gluten). We build from your plate, not against it.

FitnessIQ offers diet plan, workout, and micro-habits, it’s not medical care. If you have diabetes, thyroid issues, PCOS, are pregnant, or take medication, talk to your doctor first. We’ll tailor your plan within your clinician’s guidance. Our aim is prevention and better daily habits, not replacing treatment.

Absolutely. Travel, weddings, exams, festivals, life happens. We create lighter weeks, travel menus, or a brief pause. Your coach updates the plan so you stay consistent without starting over.

Eating healthy at every meal is impossible, and pretending otherwise makes people quit. So we strongly recommend you to upload everything, even the “bad” meals, so we both understand your real patterns and cravings. The ring shows how many days you posted this week (0–7). Colour is about quality, not just quantity, seven ice-cream photos will still show red, and you’ll get simple fixes for next week and what to change. Progress is strong & faster when we are honest with ourselves and that is how change happens.

Yes. We protect your data with encryption in transit and at rest, and we only collect what’s necessary to coach you. We never sell your personal health data. You can export or delete your data anytime from Settings, and we’ll confirm when it’s done.

View Our Blog

Our goal is to keep you informed with facts, away from social media noise. FitnessIQ’s knowledge base will always be free, built to share real, practical insights. We’ll keep bringing honest articles and expert conversations that focus on what truly works

18 October, 2025

Is food an emotion?

I didn’t build FitnessIQ as a startup. I built it because I spent half my life overweight, body-shamed as the “fat kid”.

Read now

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The FitnessIQ app