I didn’t build FitnessIQ as a startup. I built it because I spent half my life overweight, body-shamed as the “fat kid”. I was frustrated, low on confidence. I tried to change it. I thought it was all going to the gym and running, then I would come home and eat whatever. I even did fast-paced “event” diets like 14 days on one meal, fasting, water diet or following cool people from Instagram. Nothing worked long term. You can’t cheat your body, after I stopped I was back to square one.

Why is that? Have you noticed how non-Asian body types don’t gather belly fat like we do, even on the same food? I ate like a white person, copied Insta influencers, and still looked the same.

When I finally learned fitness and diet properly, the truth was simple: we’re built differently. Our body types and risks are different. We come from a culture where "food is an emotion". That’s exactly how South Asians became the victims. Fast food companies and others spend millions to hard-code “eating out is cool” into our heads. We’re easy targets because food is an emotion for us. For years we’ve fallen for it. We even think success is driving to McDonald’s and getting nuggets for our kids. And these companies are so rich they can bury the facts. By the time we realise, it’s painfully late, and we’ve passed it on. Our kids battle obesity, early diabetes, and more.

So let’s act - now, and for the next generation. FitnessIQ is my promise to keep it simple, honest, and human. Personalised diet and workout plans around your body type and lifestyle, not one-size or flashy generic diets, because they never work and only leave you more frustrated. We’re building an honest place in an aggressive marketing era to keep you fit and healthy. We work with real experts who will listen, refine weekly, and keep you consistent and accountable. We’ll stay transparent, share what works, fix what doesn’t, and only do what works for you.